Social Media Manager

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Title: Social Media Manager

Reports to: Executive Director

Job Description:

Key Responsibilities:

• Manage Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the organizations ideal audience
• Create, curate, and manage all published content (images, video and written).
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Measure the impact of Social Media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Other assigned duties:

• Attend and participate in all staff meetings
• Provide coordination and participation in fundraising activities