Marketing & Promotions Specialist

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As the Marketing and Promotions Specialist, you will be responsible for branding the STEM Kids NYC business model, and developing promotional campaigns and incentives for families, schools, and community centers to promote our brand and receive affinity partner discounts on our programs.

Primary responsibilities

• Create promotions involving social media integration and parent/school engagement.
• Work alongside Executive Director to incorporate promotions after a program is complete, in order to incent families to sign up for additional programs.
• Send promotions through direct email, ads through social media, and text group promos, incenting families and friends of STEM Kids NYC to like or share our pages or posts, in order to receive discounts on programs.
• Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
• Determine length and timing of promotions.
• Market promotions to various schools, community centers, and parent groups.
• Use social media sites such as LinkedIn, Twitter, Instagram, and Facebook to promote discounts and coupons.
• Plan advertising campaigns.
• Measure ad effectiveness and optimize if needed.
• Coordinate staff members who create and deliver ads.
• Create, review, approve, and revise copy.
• Oversee media buying.
• Work with Executive Director to come up with ad campaigns.
• Select organizations to partner with.
• Work with business development team and Executive Director to generate ideas for the campaign.
• Prepare cost estimates for campaigns.
• Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
• Present campaigns during pitches.
• Preside over TV, radio, and film shoots.
• Identify potential markets.