Marketing Coordinator at a Peruvian NGO

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The role of Marketing Coordinator involves taking on a wide range of responsibilities and being creative, bringing one's own ideas for campaigns and marketing material. You will work under the supervision of the Marketing Manager and receive ongoing support and guidance throughout your placement whilst also learning and practising new skills.

You will work with our Marketing Manager, Marketing Volunteer, Recruitment Coordinator, and Volunteer Coordinator to ensure that Otra Cosa Network is able to maximise volunteer recruitment. Additionally, you will assist the fundraising team with marketing material and help with the management of our social media. You will have responsibility for research, development and implementation within marketing, both online and offline, locally, nationally and internationally.

This position is a fantastic opportunity for those who want to gain experience in marketing and get an insight into the management of an NGO, making it ideal for students undertaking a placement year or for those seeking entry-level work experience after graduation.

For students, all volunteer positions are available as internships, which is ideal for students looking to complete a year in industry/placement abroad. In this case, you will receive an extra level of mentorship and all appropriate communication with your academic institution to ensure compliance with internship placement requirements.

Responsibilities:

Research:

• Conducting market research and analysing consumer rating reports/ questionnaires
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Helping identify marketing trends and key opportunities for innovation.

Online Marketing:

• Compose and post online content on the company’s website and social media accounts
• Learning and working with various types of software for digital marketing.
• Updating recruitment websites with content and pictures
• Assisting with the production of newsletters and other publications

Offline Marketing:

• Assist in the organizing of promotional events and traditional campaigns and attend them to facilitate their success Prepare and deliver promotional presentations
• Write marketing literature (brochures, posters etc) to augment the company’s presence in the market Contacting universities for potential partnerships and encourage trusting relationships

Strategizing:

• Develop and implement marketing plans and strategies for our organisation.
• Develop and implement new projects or campaigns to meet the result of the research
• Present own innovative ideas of development
• Supporting the Marketing Volunteer and delegating appropriate tasks for them

What you can expect from us:

• Personal pick-up upon arriving and walking tour through Huanchaco
• Help with organising accommodation for your time in Huanchaco
• A thorough introduction to the organization
• Certified training in First Aid and Child Safeguarding.
• 2 days holiday per month
• 24/7 emergency support
• Organized activities (barbeques, game nights, volunteer lunch etc.)
• Certificate of completion detailing your role, the project(s) you participated in and the dates you volunteered in.
• If you want to improve your Spanish, we can arrange Spanish classes for you in advance (by Skype) or during your stay.

A typical day in the role:

Whilst there is a lot of variety in this role, the days for the marketing coordinator can be quite varied, depending on what campaign/event/material is in focus that particular week. Social media content creation will be undertaken every day, either by yourself or in collaboration with the Social Media Coordinator. Other tasks will involve developing different types of marketing resources, assisting with the production of newsletters and other publications, preparing & implementing events, updating marketing material for volunteer recruitment, etc.

After work there is plenty of time to catch one of Huanchaco’s world-famous sunsets from the tranquillity of the beach, or indeed from a surfboard. Then there are various options to fill your evening, socializing with local and other volunteers, sampling the famous Peruvian cuisine, attending talks and cultural events, music, dance, theatre, movies... the list is endless.

Enquiries and Applications
To make an application, please visit our website at www.otracosa.org or contact us at volunteer@otracosa.org for further information.