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Marketing and Social Media Strategy

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The Initiative Baltimore, inc.

  • 9 people are interested

The job of a social media marketing executive entails using social media like blogs, social book marking, community development etc, in order to improve the visibility and awareness of the company in the social media.

  • Writing: Social media managers will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
  • Research: Social media managers need to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use.
  • Problem-Solving: Social media managers figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry customers.
  • Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization.
  • Interpersonal Skills: Even through writing, social media managers are a direct connection between a company and the public. Being friendly and approachable online will help.
  • Technical Skills: Social media managers work almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is necessary.

1 More opportunity with The Initiative Baltimore, inc.

About The Initiative Baltimore, inc.



Mission Statement

The Initiative Baltimore (501(c)(3) strives to inspire young men to lead their communities through civic engagement, community development, and political leadership. The initiative aims to foster a Baltimore community where every citizen votes, is educated about the political system and is encouraged to develop community-driven solutions.


Our signature program is Pathways to a Purpose. Pathways to a Purpose is a collaborative effort with our partners Bridge Maryland, Inc., and Black Professional Men. The vision of Pathways is to create a culture of awareness, confidence, and leadership in our black youth by providing knowledge, resources, and shining examples of success in their community. Ultimately youth will identify their value and purpose in life.

Pathways meet monthly on the first Saturday of the month primarily at First Mount Calvary Church. We provide our participants with breakfast and lunch. The program is free of charge. We cover topics related to the socio-emotional health of our mentees such as bullying, conflict resolution, and mindfulness along with our civics and leadership-driven curriculum covering topics as public speaking, fairness, and equity and how one defines the community. Our team of mentors does twice monthly check-ins with participants. We also incorporate community service into our program and field trips.

Children & Youth
Education & Literacy


We'll work with your schedule.


This is a Virtual Opportunity with no fixed address.


  • Mentoring
  • Advertising
  • Content Management Systems
  • Marketing & Communications (Mar/Com)
  • Public Relations
  • Brand Development & Messaging




  • Must be at least 18
  • Flexible
  • Interest in Marketing and Social Media

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