This is a Virtual Opportunity, with no fixed address.
One of the women in the Yanamilla Prison that your efforts will be helping..
Ruraq Maki is a dedicated to creating educational and economic opportunities that will empower low-income artisan communities. Currently we operate the Yanamilla Prison Project, which assists incarcerated women in Peru generate income through the development and sale of their products. Ruraq Maki's products are hand woven and embroidered, use traditional materials, and women are paid a fair wage for their work. All proceeds from the sale of our products go back to supporting the projects. Additionally, Ruraq Maki offers free, yearly education workshops to both communities.
The Marketing Intern will be responsible for assisting Ruraq Maki in the development and implementation of its marketing, social media, business development, and PR plans. This will be accomplished through developing, maintaining and expanding marketing channels/strategies to reach the international development and non-profit communities.
Time commitment: 10 to 15 hours per week, remote/virtual
Own blog content strategy and calendar - write blog posts and manage editorial calendar for posts from board members
Plan and execute content for all social media accounts, including organizing cross-platform content strategies
Develop social media campaigns geared toward donors/fundraising
Monitor social channels for trending news, ideas, and key influencers, and capitalize on these trends to grow social media following
Capture and analyze social media and website metrics
Perform research on the donor community and execute strategies to attract them through website, email, and social media
Assist with business development (reaching out to and speaking to prospective donors) and website management
Ability to take direction, absorb information, and learn new skills and programs quickly
Excellent organizational skills, attention to detail, and ability to prioritize in a changing environment
Ability to work independently, as well as part of a team
Strong writing skills - experience with content creation a plus
Familiarity with major social media platforms and strategies
Interest in the international development and nonprofit spaces