This is a Virtual Opportunity, with no fixed address.
This position reports to the Director of Communications & Public Affairs and will be responsible for the overall direction and development of all social media postings, driving engagement, and creating promotions for the UBC.
Manage all social media content including Facebook, Instagram, Twitter, You Tube, Pinterest, and any other social media outlets as requested
Optimize and execute all social media strategies
Design and create promotions, advertisements, and social media content that drives awareness and engagement for UBC supporters
Generate, edit, publish and share daily content (text, images, video, collaborations, etc., that seek to build meaningful connections with supporters and potential supporters
Work with Director of Development to ensure online assets are updated, and running seamlessly.
Responsible for graphic designs, content and updates for all digital marketing promotions
Creation of an editorial calendar with inclusion of daily posts
Monitor and moderate user-generated content and ensure properties are responding in a timely manner
Share weekly and monthly social metrics with Director of Development
Stay up with latest trends in social marketing and apply as applicable to social media efforts
Serve on other assignments as needed/requested
Ability to quickly and effectively establish rapport with a wide variety of constituents, including corporate staff, churches, etc.
Minimum 2 years of experience specifically in social media
Excellent written, verbal and oral communications skills to produce and develop strong and effective marketing campaigns
Must be detail-oriented
Must be able to take direction from others and have common knowledge of business and marketing practices
Advanced experience in Microsoft Office, Photo Shop, Illustrator, Excel, Word and PowerPoint
Passion for developing messaging and creativity to develop campaigns with little input
Multitasking and strong work ethic
Required Experience: Minimum 2 years of marketing and social media