Social Media Coordinator

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This position reports to the Director of Communications & Public Affairs and will be responsible for the overall direction and development of all social media postings, driving engagement, and creating promotions for the UBC.

Responsibilities

• Manage all social media content including Facebook, Instagram, Twitter, You Tube, Pinterest, and any other social media outlets as requested
• Optimize and execute all social media strategies
• Design and create promotions, advertisements, and social media content that drives awareness and engagement for UBC supporters
• Generate, edit, publish and share daily content (text, images, video, collaborations, etc., that seek to build meaningful connections with supporters and potential supporters
• Work with Director of Development to ensure online assets are updated, and running seamlessly.
• Responsible for graphic designs, content and updates for all digital marketing promotions
• Creation of an editorial calendar with inclusion of daily posts
• Monitor and moderate user-generated content and ensure properties are responding in a timely manner
• Share weekly and monthly social metrics with Director of Development
• Stay up with latest trends in social marketing and apply as applicable to social media efforts
• Serve on other assignments as needed/requested
• Qualifications

• Ability to quickly and effectively establish rapport with a wide variety of constituents, including corporate staff, churches, etc.
• Minimum 2 years of experience specifically in social media
• Excellent written, verbal and oral communications skills to produce and develop strong and effective marketing campaigns
• Must be detail-oriented
• Must be able to take direction from others and have common knowledge of business and marketing practices
• Advanced experience in Microsoft Office, Photo Shop, Illustrator, Excel, Word and PowerPoint
• Passion for developing messaging and creativity to develop campaigns with little input
• Multitasking and strong work ethic
• Required Experience: Minimum 2 years of marketing and social media