Design & Marketing Director (*current students only*) - can be just Marketing responsibilities

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POSITION Design &Marketing Director:

Works to develop strategy for increasing university and school-based chapter brand presence; creates and implements strategy to optimize virtual brand presence

(Time Commitment: 7-9 hrs/week)

1-1.5 hours: Core Team Meeting + Working Session

5-6 hours: Marketing Director Responsibilities

1-2 hours: Alternative Team Meeting responsibilities*

*provides an opportunity to strengthen alternative business-oriented skill sets on projects with other core team members not directly related to day-to-day responsibilities, which can also include high-level marketing strategy (ex: client needs assessment, business plan development, pricing strategy, program design, etc.)

Design

1. Designs socially conscious apparel and marketing material driven by Globe Talk’s vision and values
2. Responsible for designing:
1. Flyers for fundraising events
2. Marketing material targeted towards high school students, teachers, parents, and administrators (e.g. informational brochures)
3. Graphics for website, social media presence
4. Mockups of a user-interactive interface/portal in conjunction with Media Director
3. Responsible for outreach during recruitment cycles in conjunction with CTO and Marketing Director
4. Graphic Design/Art background recommended

Marketing

1. Manages $10k Google Adwords per month; drafts proposal for usage, and implements strategy
2. Creates proposal for email newsletter management (i.e. main targets, what would it accomplish, etc.); responsible for e-mail newsletter creation and distribution to followers of Globe Talk via Weebly or third party
3. Manages social media accounts with focus on optimization of brand awareness
4. Focuses on two key areas for enhancing brand presence in two educationally-oriented contexts:
• Increasing brand presence, credibility and awareness at universities

• The Problem: Long term sustainability is a key focus of Globe Talk at this time. In order to ensure we can effectively recruit highly talented, diverse individuals from Northwestern for years to come, and other universities, we need to build our brand recognition with college students. A replicable model/strategy over time and across different universities is necessary to devise and implement .

1. Part A : Marketing strategy development and execution to promote name recognition at Northwestern which can be replicable and used by future Globe Talk Marketing leads

• Part B: Marketing strategy development to promote brand awareness at other universities virtually which can be replicable and used by future Globe Talk marketing leads

• Increasing brand presence, credibility, and awareness in our chapter’s school communities
1. B to C endeavor;

• The Problem: In order to ensure long term sustainability within our chapters, maximize impact, and build trust, the school community should be aware of our programs, and what we do. How do we ensure our programs (and the supplementary material and resources associated with them) promote brand awareness, recognition, and credibility?

1. Can serve as a liaison between student consultants working on high level marketing strategy and Globe Talk