Health Inno is looking for help with sales of our products and services. Health Inno develops Blockchain and Artificial Intelligence products for the Supply Chain industry.

You can learn more about our products here - https://www.healthinno.org/

Health Inno also runs the largest community of Blockchain and Artificial Intelligence enthusiasts in the Cambridge area with 4000 members in our community. Please join our meetup to get to know us better here - https://www.meetup.com/autoblock/

Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

Deliverables

• A marketing strategy that includes:
  • Review of the marketing goals and target audiences
  • Identification of the channels that will yield the highest ROI (Return On Investment)
  • Tactics for how to use the identified channels
  • Messaging guidelines for the channels identified
  • Metrics to use to evaluate marketing effectiveness

Prerequisites PROFESSIONAL

• Experience in marketing strategy, brand management, market research, or a related field.

Project Steps

• Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
• Milestone 1: Marketing channels are identified:
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
• Milestone 2: Finalized Marketing Strategy is delivered to the Organization:
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy