Marketing Strategy


(42.36278,-71.083534)
 

Cause Areas

When

Mon Jan 29, 2018 05:00 PM - Wed Feb 28, 2018 09:00 PM

Where

1 BroadwayCambridge, MA 02142

About

Join our meetup community at https://www.meetup.com/healthinno/
Check us out - https://www.healthinno.org/

Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

Deliverables
  • A marketing strategy that includes:
    • Review of the marketing goals and target audiences
    • Identification of the channels that will yield the highest ROI (Return On Investment)
    • Tactics for how to use the identified channels
    • Messaging guidelines for the channels identified
    • Metrics to use to evaluate marketing effectiveness
Prerequisites PROFESSIONAL
  • Experience in marketing strategy, brand management, market research, or a related field.
Project Steps
  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current marketing activities and strategies
    • Volunteer Manager shares any existing marketing materials
    • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 1: Marketing channels are identified:
    • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback to the Professional on the channels identified
    • Professional incorporates Volunteer Manager’s feedback and finalizes channels
  • Milestone 2: Finalized Marketing Strategy is delivered to the Organization:
    • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback to the Professional on the draft
    • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
    • Volunteer Manager provides feedback to the Professional on the metrics
    • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy

Skills

  • Marketing Strategy & Planning

Good Match For

N/A

Requirements & Commitment

N/A

Report this opportunity

Report this opportunity