Public Relations Strategy

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Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

• A Public Relations (PR) strategy that includes:
  • Review of Organization's public relations goals
  • Identification of the audiences Organization should be addressing to achieve stated goals
  • Identification of the media outlets Organization should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets

• Excellent writing and editing skills
• Understanding of PR planning
• Experience as a communications consultant or PR Professional

• Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
• Milestone 1: Project goals, timeline, and process established and initial information distributed
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
• Milestone 2: Target audiences and media outlets have been identified
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
• Milestone 3: Finalized PR strategy has been delivered to the Organization
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget