Public Relations Strategy


Cause Areas


Mon Jan 29, 2018 05:00 PM - Wed Feb 28, 2018 09:00 PM


1 BroadwayCambridge, MA 02142


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Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

  • A Public Relations (PR) strategy that includes:
    • Review of Organization's public relations goals
    • Identification of the audiences Organization should be addressing to achieve stated goals
    • Identification of the media outlets Organization should target to reach stated audiences
    • A press list created based on Organization's target media outlets
    • Recommendations on the best tactics to build relationships with Organization's target media outlets
Prerequisites PROFESSIONAL
  • Excellent writing and editing skills
  • Understanding of PR planning
  • Experience as a communications consultant or PR Professional
Project Steps
  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current PR activities and strategies
    • Volunteer Manager shares any existing PR materials
  • Milestone 1: Project goals, timeline, and process established and initial information distributed
    • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 2: Target audiences and media outlets have been identified
    • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback on the target audiences and media outlets
    • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
  • Milestone 3: Finalized PR strategy has been delivered to the Organization
    • Professional creates a press list based on the media outlets identified
    • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget


  • Public Relations

Good Match For


Requirements & Commitment


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