Website Copywriting


(42.36278,-71.083534)
 

Cause Areas

When

Mon Jan 29, 2018 05:00 PM - Wed Feb 28, 2018 09:00 PM

Where

1 BroadwayCambridge, MA 02142

About

Join our meetup community at https://www.meetup.com/healthinno/
Check us out - https://www.healthinno.org/

Volunteer for 15-25 hours | over 1-2 weeks | Evenings & Weekend

Deliverables
  • Well-written and compelling copy for our marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/ promotional material
  • Messaging that is consistent with our brand identity, public relations strategy and communications objectives
  • Tightly-written web copy of up to to 8 pages of 200-300 words each.
  • A list of SEO keywords incorporated into the copy.
  • The opportunity to work closely with an experienced, SEO literate copywriter.
Prerequisites PROFESSIONAL
  • Experience in copywriting, marketing, public relations, communications or journalism
  • The ability to synthesize complex information
  • Writing samples that you like
  • Experience in SEO strategies
Project Steps
  • Prep: Distribution and review of current materials
    • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals and align expectations
    • Volunteer Manager and Professional discuss the brand positioning and communications plan, the purpose, key messages, desired tone and target audience
    • Volunteer Manager and Professional agree on a schedule for completion
    • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Milestone 1: Drafting of website copy
    • Professional drafts copy and sends to Volunteer Manager for review
    • Professional and Volunteer Manager review copy for up to 2 rounds of review and revision
  • Milestone 2: Final draft
    • Professional delivers final approved copy to Volunteer Manager
    • Volunteer Manager completes Health Innovato’s project survey within 30 days of success

Skills

  • Copy Writing / Copy Editing

Good Match For

N/A

Requirements & Commitment

N/A

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