Social Media Analyst

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Social media is the backbone of the HPA’s campaigns and outreach. In order to continue to improve our engagement and thereby further our mission, it is important that we consistently track and analyze the data on our engagement. This volunteer position supports the HPA’s Department of Magical Causes and Correspondence by helping to track, analyze, and measure the impact of our digital communications. We’re looking for people who have experience and passion for analytic data as well as a sophisticated understanding of social media.

This position reports to the Analytics Team Leads and the Campaigns Director and will require an average of 7.5 volunteer hours per week.

Key Responsibilities and Duties

• Track weekly data for one or more official HPA social media platforms with an emphasis on analyzing the data for higher engagement.

• Track unique data for individual campaigns (e.g. unique hashtags, one-off websites, fundraising data, etc.)

• Investigate new methods of tracking and analyzing data.

• Compile a monthly report of assigned platform(s) and present to the Analytics and Social Media Teams and Campaigns Director.

• Contribute to post-campaign reports.

• Attend regular analytics team meetings and all-staff meetings via Skype/Hangout.

Qualifications

• Familiarity with analytics and statistics

• Deep understanding of social media engagement

• Consistent work and team player

• Familiarity with Google Drive, Microsoft Excel, and all common social media platforms

• Passion for numbers and spreadsheets

• Interest in social change and activism

• Interest in stories, fandom, and popular culture

Please submit a cover letter and resume to Sara at saram@thehpalliance.org if you are interested. We'll be in touch soon if we wish to set up an interview.