Marketing Manager

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To manage the day-to-day marketing tasks across all platforms including social media, the website and specific umbrella organizations as well as working on strategic campaigns throughout the year to boost fundraising, awareness, partnerships and the recruitment of volunteers.

TASK 1: Website and Email marketing
● Continually update web content as needed
● Continually manage and update the blog section with relevant news
● Update banner image on homepage to reflect current campaign
● Check the website analytics every Friday
● Work to improve SEO of DAKTARI’s website
● Perform of a back up of the website once a month
● Send E-blasts (using Mad Mimi) to the database to support initiatives

TASK 2: Social Media
● Manage the Facebook page daily, checking notifications and messages
● Respond to all comments on the Facebook page
● Post at least once per day on the Facebook page
● Share the latest news and campaigns on the Facebook page
● Replace the banner image monthly
● Manage the Twitter page daily, checking notifications and messages
● Re-tweet and respond to all interactions as necessary
● Tweet 4-5 times a week or replicate your post on Facebook
● Take time to network with others and look out for opportunities
● Keep the YouTube channel up to date with new video clips
● Continue to share the YouTube across various channels
● Update and post to Instagram at least 3-4 times per week

TASK 3: Umbrella Organisation (Global Giving)
● Manage all incoming donations and send thank you messages
● Write reports for all projects every 6 weeks
● Update and create new micro projects as necessary
● Look out for upcoming webinars and training
● Look out for fundraising initiatives like matching funds and competitions
● Continue to nurture our existing relationship with Global Giving

TASK 4: Newsletter
● Prepare the newsletter using Mad Mimi every month
● Every 6 months perform maintenance on the audience list via a Permission pass email
● Perform analysis of our open rates, click rates, unsubscribes, etc.

TASK 5: Events and Partnerships
● Plan, manage and coordinate events throughout the year
● Consider attending local festivals
● Consider exhibiting outside Pick n Pay or Woolworths
● Maintain and nurture all existing partnerships that we have such as; My School - My Village - My Planet
● Develop new partnerships and initiatives throughout the year

TASK 6: PR and Advertising
● Write and submit press releases to our local news papers covering any worthy news stories
● Continue to look for new newspapers to contact and work with
● Lookout for discounted or free advertising opportunities
● Responsible for any stories published about DAKTARI, including online stories on blogs
● Promote DAKTARI’s corporate partnerships
● Responsible for creating and updating our promotional materials, including posters, flyers, and business cards

TASK 7: Multimedia
● Continue to take photographs of all new animals as they arrive, any new enclosures or anything fun and exciting happening around the camp - or special events like animal releases
● Manage all photography with iPhoto and export the necessary shots into the PHOTOS folder
● Use Adobe Fireworks or Photoshop to edit, manipulate and create graphics for use on the website, social media and to support campaigns
● Use iMovie to develop short video clips of life in and around camp for use on YouTube and social media

TASK 8: Promotional Items
● Keep the display cabinet fresh and up to date
● Work with Director to replenish stock as it runs out
● Work with Director to source new items as required and manage the process from start to finish

INTERACTS WITH:
● Directors
● Long-term volunteers
● Short-term volunteers
● Children
● Animals

This opportunity is posted on behalf of DAKATRI Bush School & Wildlife Orphanage https://www.globalgiving.org/donate/992/daktari-bush-school-and-wildlife-orphanage/