The Social Media Director is a highly motivated, creative individual with experience and a passion for connecting with current and future clients. That passion comes through as he/she engages with clients and the team, with the ultimate goal of turning fans into clients or supporters. Community leadership and participation (both online and offline) are integral to a Social Media Director’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
The Social Media Director will administer Break the Silence against Domestic Violence social media marketing and advertising needs by providing guidance to our Facebook Coordinator, Instagram Coordinator, and Twitter Coordinator.
Deliberate planning and goal setting. It would be a great idea to work with the Coordinators of each platform to set realistic monthly goals for growth and engagement
Development of brand awareness and online reputation
Promote content through social advertising.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Coordinating with other team leaders for Facebook, Instagram, and Twitter on monthly check-ins
Develop and establish new ideas for social media campaigns.
Review social media analytic reports (Train another volunteer to run analytic reports).
Helping to maintain the platform for the social media admins you are directing to grow, empower and break that silence for others.
3-5 years of experience in social media management, marketing, or related field preferred.
Degree in marketing, business, or related field preferred.
Self-motivated, must be able to work independently in a virtual environment.
Knowledge of search engine optimization preferred.
Stays up to date on the latest social media trends.
The ability to understand social media analytics
Familiarity and efficiency in Facebook, Twitter, LinkedIn, Instagram, Wordpress, Hootsuite, etc.