Google AdWords Specialist

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Tasks

• Set up AdWords account

• Set up targeted campaigns to promote WillPowered Woman donors/clients

• Optimize campaigns in order to be as cost effective and successful as possible

• Responsible for collecting, analyzing and documenting data within AdWords

• Generate reports for Caitlin and marketing team that provide insights and recommendations for optimization as well as show current performance

• Identify learnings based on various placement/keyword targeting types, messaging, creative executions and testing that could be insightful for marketing team

• Collaborate with marketing team on a regular basis

• Collaborate with SEO manager to

• Have weekly meetings with CEO,Caitlin

• Objectives for AdWords:
  - Find women who need help
  - Find volunteers from corporations that offer dollars for doers if their staff volunteer with us. E.g.: if we get a Yahoo employee to volunteer with us we are eligible to apply for a $50k grant
  - Find corporate sponsors
  - Find individual donors who work for corporations that offer matching donation programs
  - Create awareness around prevention. I.e.: what are red flags that a woman may be dating an abuser.

Personal Qualities

• You have strong follow through

• You are organized and efficient

• You take initiative and are proactive

• You see what needs to be done and you do it

• You can meet deadlines and have an ability to adapt well in fast pace environments

• Good listening skills.

• Hard Worker.

• Reliable.

• Energetic and works well under pressure.

• Works well in a team environment.

• Results driven.

• Effective communication skills. Responds to all emails and texts and communicates updates frequently.

• Stamina and tenacity. Takes initiative and is proactive. For example, if you think something can’t be done, you don’t give up straight away, but keep going. You keep going until you get where you want to be.

• Thinks things through and put things together independently using their own judgement.

• Can summarize important points and communicate clearly and efficiently.

• Can work independently, but can also work interdependently with the CEO.

• Thinks things through and put things together independently using their own judgement.