Membership Marketing

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ORGANIZATION: FRIENDS OF THE ORINDA LIBRARY INC

Membership Marketing

Help us improve our campaign for current members and develop a campaign to recruit new members to the Friends of the Orinda Library. Less than 5% of Orinda households are members - we want every household to join us. Perfect for someone with non-profit marketing experience.

Much of the work here happens in the late fall in preparation for the membership drive every January. Our repeat membership rate is fabulous, but we need to build up recruiting efforts for new members. Read about current membership information on our website:
http://friendsoftheorindalibrary.org/membership/

Attend regularly scheduled board meetings (fourth Wednesday of each month) at Orinda Library.

More opportunities with FRIENDS OF THE ORINDA LIBRARY INC

No additional volunteer opportunities at this time.

About FRIENDS OF THE ORINDA LIBRARY INC

Location:

PO BOX 152, ORINDA, CA 94563, US

Mission Statement

The Friends of the Orinda Library play a central role in supporting the day-to-day operations of the library, raising over $80,000 annually. We have also been a driving force behind several parcel tax campaigns to provide funds to keep our library open 60 hours per week. The Friends of the Orinda Library is a 501(c)(3) California non-profit corporation made up of over 500 local residents and is run by a Board of Directors, made up of over 25 volunteer members.

Description

The Friends of the Orinda Library purchase over 85% of the library’s new materials each year, including:

  • 5,000 new books
  • DVDs, including popular movies, TV shows, and documentaries
  • Audiobooks on CD
  • Subscriptions to over 80 magazines, among them Architectural Digest, Bicycling, Consumer Reports, Cooks Illustrated, Discover, Garden Design, National Geographic, The New Yorker, Real Simple, Runner’s World, Scientific American, Vogue, Wine Spectator, and many children’s magazines
  • Subscriptions to highly-valued financial periodicals, including Barron’s, The Economist, Investor’s Business Daily, S&P Outlook, Value Line, and The Wall Street Journal.

In addition, the Friends fund many of the library’s enrichment programs for children, teens, and adults, including:

  • The Summer and Winter Concert Series
  • Speaker Programs
  • The Summer Reading Programs
  • Lamorinda Reads
  • Paws to Read
  • Annual Poul Anderson Creative Writing Contest for high school students

CAUSE AREAS

Arts & Culture
Board Development
Community
Arts & Culture, Board Development, Community

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing Analytics
  • Donor Management
  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Community Outreach
  • Market Research

GOOD FOR

N/A

REQUIREMENTS

N/A

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