Marketing and Social Media Volunteer

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Working alongside TSoG staff, the social media coordinator will assist with execution of The Shoulders of Giants’ (TSoG) social media activities and the development of social content for the web. This volunteer would be responsible for posting and social media management, including generating community engagement. The social media coordinator will research and identify trends and contribute ideas to expand and improve TSoG’s online and social media presence. The ideal volunteer will be currently active on various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, Reddit, and YouTube) and have some experience in working on web communications and social media for an organization.

Primary Volunteer Duties:

• Create and promote engaging and effective social media content for TSoG across multiple social media platforms to build brand awareness and community (internal and external) engagement
• Help manage boosted content, paid and sponsored social content and ads
• Contribute content to the TSoG website
• Attend occasional lab activities at the lab and assist with photographic documentation for future marketing materials or social media posts
• Work with staff to support scientifically accurate responses to comments, questions, and user uploads on social media platforms
• Shoot and edit video for social media purposes
• Research relevant events and topics to post on social media platforms
• Identify potential problems and proactively generate ideas for solutions
• Keep up-to-date on social media tools and technologies and share best practices
• Monitor social media groups, online coverage of TSoG programs, competitors, and industry in general
• Monitor and report performance metrics of social media platforms; analyze, review and report on effectiveness of our various social media activities
• Develop and maintain relationships with advocates, bloggers and other influencers
• Work collaboratively with and seek approvals as needed from faculty and staff for web and social media content
• Light reception desk duties such as answering the phone or responding to basic questions about program

Volunteer hours are on Saturdays (9-4pm) onsite at the TSoG Lab to post and document class activities and work on content creation.

About The Shoulders of Giants, Inc.

In 1676, Isaac Newton famously wrote: "If I have seen further, it is by standing on the shoulders of giants." This humble take on his illustrious career serves as a reminder to us that we owe our achievements in science to those who came before us.

The Shoulders of Giants, Inc. is a nonprofit (501(c)(3)) corporation dedicated to providing opportunities for students of all ages to experience science and engineering first-hand and broaden their educational horizons.