Google Adwords Specialist

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ORGANIZATION: Outreach Uganda

Uganda Women Fair Trade Crafts
Lilly markets fair trade crafts to help feed her family, buy needed medicines, send her children to school and save money for a home down payment!

Outreach Uganda is currently seeking a volunteer who has strong knowledge of Google AdWords preferably with nonprofits, to help increase our online sales of our Ugandan women's beaded jewelry and fair trade crafts.

Opportunities:

  • Manage and optimize existing PPC campaign components including: Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
  • We especially need help in creating landing pages for our existing ads and fine tuning existing ads to get more conversions
  • Implement PPC strategies
  • Analyze data, offer insights into performance, and make effective adjustments while attempting to maximize our nonprofit's monthly ad budget.

Desired skills:

  • Experience managing Google Adwords campaigns (preferably 2+ years)
  • Working knowledge of Google Analytics, conversion tracking, e-commerce, PPC, and SEO
  • Strong quantitative analysis skills to optimize online marketing channels and provide recommendations on strategic decision making
  • Experience with google's programs for nonprofits and how to best utilize them

More opportunities with Outreach Uganda

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No additional volunteer opportunities at this time.

About Outreach Uganda

Location:

9457 S University Blvd, #410, Highlands Ranch, CO 80126, US

Mission Statement

To empower poor people in Uganda, especially women and children, to overcome poverty through: income-generation, education and training, as well as other community empowerment endeavors including a community school with 500+ students in K to 6th grade, a clinic serving over 5000 people in 5 villages, and a home building program for women.

Description

Our empowerment activities include:

Income-generation activities include:
1. provision of internal revolving loan funds
2.marketing of the Ugandan women's craft products in the U.S. and Canada
3. business development assistance
4. cash crop agriculture activities

Education and training activities include:
1. scholarship and sponsorship programs for over 200 children
2. girls' education initiative program to keep young girls in school
3. training programs for women as well as teachers

Community empowerment programs include:
1. partnering with a northern Uganda community on its primary school which has over 500 students and 18 teachers and 9 support staff
2. partnering with a northern Uganda community on a clinic serving over 5000 people
3. assisting our Jinja women's group with a home building program to provide women a decent place to live where they can move out of the slums and stabilize their lives

Prior to working with OU, our women participants were normally living on less than $2 per day, and were supporting 8 to 10 children and orphans in their households. Many are widows whose husbands died in the war, or from AIDS.

We do not give handouts but work on building capacity and encouraging those we work with to help themselves.

CAUSE AREAS

Education & Literacy
International
Women
Education & Literacy, International, Women

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

DATE POSTED

October 24, 2018

SKILLS

  • Marketing Analytics
  • Search Engine Optimization (SEO)
  • E-commerce
  • Interactive/Social Media/SEO
  • Sales Marketing

GOOD FOR

N/A

REQUIREMENTS

  • 10 to 20 hours initially; 6-10 hrs monthly ongoing

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