Google Adwords Specialist

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Outreach Uganda

Uganda Women Fair Trade Crafts
Lilly markets fair trade crafts to help feed her family, buy needed medicines, send her children to school and save money for a home down payment!

Outreach Uganda is currently seeking a volunteer who has strong knowledge of Google AdWords preferably with nonprofits, to help increase our online sales of our Ugandan women's beaded jewelry and fair trade crafts.

Opportunities:

  • Manage and optimize existing PPC campaign components including: Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
  • We especially need help in creating landing pages for our existing ads and fine tuning existing ads to get more conversions
  • Implement PPC strategies
  • Analyze data, offer insights into performance, and make effective adjustments while attempting to maximize our nonprofit's monthly ad budget.

Desired skills:

  • Experience managing Google Adwords campaigns (preferably 2+ years)
  • Working knowledge of Google Analytics, conversion tracking, e-commerce, PPC, and SEO
  • Strong quantitative analysis skills to optimize online marketing channels and provide recommendations on strategic decision making
  • Experience with google's programs for nonprofits and how to best utilize them

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WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity, with no fixed address.

SKILLS

  • Marketing Analytics
  • Search Engine Optimization (SEO)
  • E-commerce
  • Interactive/Social Media/SEO
  • Sales Marketing

GOOD FOR

N/A

REQUIREMENTS

  • 10 to 20 hours initially; 6-10 hrs monthly ongoing

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