Marketing Lead-Relay For Life of Snoqualmie Valley


Cause Areas


Fri Sep 01, 2017 - Fri Aug 31, 2018


1478 W. North Bend WayNorth Bend, WA 98045
I relay for...


Relay For Life is a signature event for the American Cancer Society. Composed of volunteers, the Event Leadership Team works on recruiting, event logistics, and promoting fundraising for the fight against cancer. Training is both formal and informal, varying by position and experience of the volunteer. Time commitments vary by position. All Event Leadership Team members are expected to attend monthly Relay meetings. All Event Leadership Team members are expected to raise a minimum of $100 to qualify for the Hope Club.

The Marketing Lead creates, develops and implements marketing and publicity to raise awareness of the Relay For Life event. Individuals in this role will be able to coordinate, prepare and implement a publicity and marketing strategy. Additionally, they will be familiar with or willing to learn how to utilize the resources, tools available to promote and market the event.

Specific tasks include:

  • Assist Online Lead in cultivating relationships with contacts in media outlets and other promotional organizations.
  • Plan and implement strategies for event promotion, marketing materials and resources.
  • Assist Online Lead in messaging for online promotion.
  • Provide opportunities for Event Leadership Team, Team Captains and participants and volunteers to share their stories through social media, media and print materials.
  • Develop relationships and serve as the primary contact with media outlets and other organizations with a broad reach including newspapers, radio and television outlets, etc.
  • Leverage relationships with business contacts and other supporters to promote the Relay For Life event and Event Leadership Team efforts.
  • Works with the Experience Lead and American Cancer Society staff partner to ensure that all marketing materials are available for the Event Leadership Team and teams in a timely manner.
  • Meets monthly with Experience Lead to discuss goals and progress.


  • Advertising
  • Networking
  • Social Media / Blogging
  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Public Relations

Good Match For


Requirements & Commitment


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