Our organization is going to hold a video contest where the people on Facebook will select the winner. The content of the videos submitted will be "Retired Racehorse Success Stories". Leighton Farm has donated a $1,000 cash prize that will go to the winner. We have a substantial base on our TPR facebook page of around 11,000 but plan to reach far more people. We want to get the word out about it asap so that people have time to create the videos. The timeline is flexible right now but essentially we would promote the contest and it would formally run from March 1 to April 26/National Help a Horse Day, when people could submit their videos and vote on the winner. I am researching how to hold one of these contests and could sure use some help from someone with more social media skills than I have to help make this contest the success I know it can be. These stories will help countless horses through demonstrating the potential and kindness of the off the track Thoroughbred!
- Social Media / Blogging
- Marketing Strategy & Planning
- Interactive/Social Media/SEO
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