Board of Directors - Vice President Branding

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Image Impact International seeks a highly motivated Vice President of Branding to join our all-volunteer team. This volunteer Board position serves as a subject matter expert in research and needs analysis. This role assists in educating the Board and Volunteers about first-generation college student communities. This VP collaborates closely with the VP Communications, VP Development, and the Board to further the organization’s strategic goals. The VP Branding also participates in monthly virtual Board meetings and provides points of view on research findings.

VP Branding Key Responsibilities:

First Generation College Students - Positioning Image Impact

• Using primarily online First-Generation research, compile current information to educate and train III Board and Volunteers about challenges, opportunities, and leaders within first generation college communities.

• Use the findings to craft compelling messaging for social media, website content, blog, and podcast outreach.

Competitive Analysis

• Review and expand an internal analysis of our competitors’ programs.
• Periodically, conduct online research to identify new competitors who are in the first generation space and help us to define our unique selling proposition.

Branding Messaging

• Provide new direction on messaging: Vision, Mission, Values, and Taglines.
• Review social media headers, Blog, Facebook, LinkedIn, Impact Monthly e-Newsletter, Podcast series periodically for consistent branding messages.
• Coordinate with VP Communications/Graphics Teams: Ensure external promotional materials have consistent messaging, clarity and cohesiveness.

Non-Profit Trends

• Explore the latest Top 50 trends that can impact Non-profits and make strategic recommendations to the Board using the resource book, Designing Your Future by Fast Future and ASAE.

BOARD OF DIRECTORS TERM:

• Term: Two Years
• Time Commitment: Minimum of 20-30 mostly virtual hours per month, including some evenings.
• Please submit the following documents for consideration:
  • Resume or CV
  • Bio of 100-300 words using Image Impact International Bio Guidelines
  • Photo
  • Candidates may submit materials electronically, via Word or as a PDF to volunteer@imageimpact.org.

ABOUT IMAGE IMPACT INTERNATIONAL:

Image Impact International, Inc. (III) is a global Non-profit 501(c)(3) organization. Our mission is to mentor first-generation college students to remain in college.

FOR MORE INFORMATION:

Contact Vice President Human Resources Marisol Rosero-Allen at volunteer@imageimpact.org.