Marketing Video Intern

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Department: External Relations

Supervisor Title: Marketing Communication Specialist

Classification: Intern, Temporary Part-time, Unpaid

Commitment: January-May 2018. Requires 10-12 hours per week (170 hours during the internship session

About Minnesota Children's Museum

Minnesota Children’s Museum’s mission is sparking children’s learning through play. We are dedicated to providing children with a hands-on and stimulating environment to explore and discover. With locations in St. Paul, Rochester, and the Mall of America, MCM employs 65 full-time and 65 part-time employees and engages over 1,300 volunteers annually. At MCM our workplace values that guide how we work together are: Play, Include, Grow, Serve and Strive.

Minnesota Children's Museum is dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers. Applicants from diverse populations are strongly encouraged to apply.

Position Summary

We seek 1-2 enthusiastic individuals looking to gain experience in digital storytelling, marketing, and social media at a non-profit serving over 400,000 visitors a year in sparking children’s learning through play. The interns will be responsible for assisting the external relations department with content creation including social media and communications at Minnesota Children’s Museum. Responsibilities may include producing web video for the museum’s blog , an e-newsletter and other owned digital channels and assisting with the execution of a content (editorial) calendar. This includes shooting and editing video and conceiving video stories that support the #PlayMoreMN movement and/or digital photography. All positions include collecting analytics from owned social media channels and MCM.org, conducting market research and analysis, assisting with promotional and sales opportunities, and assisting with marketing plans.

Major Job Accountabilities

The exact duties and projects will be determined by mutual agreement of the intern and museum staff. All duties will be carried out with the direction and supervision of the External Relations department.

• Creating content for owned channels
  • photos and video for Facebook, Instagram, Twitter and YouTube
• Researching as directed
• Executing content calendar
• Promotions & partnerships
  • material/collateral fulfillment including mailings
  • includes list management/clean up
  • communications with key partners to ensure fulfillment of partnership
  • includes securing additional member benefits
• Analytics
  • compiling, analyzing & reporting on admission data
  • includes coupon redemption tracking
  • keyword research for AdWord campaigns
  • build, monitor and analyze AdWord campaigns
• Events
  • assist with coordination and day-of-event duties as needed

Knowledge, Skills and Abilities Required

1. Ability and willingness to work independently.
2. Strong writing (copywriting) and proof reading skills with an eye for detail.
3. Formal education in related field (marketing, communications, journalism) or related experience.
4. Ability to organize time, follow directions and complete tasks in an effective manner.
5. Ability to interpret and analyze data.
6. Knowledge of branding, logos and target audiences.
7. Ability to work well with people.
8. Computer skills, including MS Office Suite and Google Drive

Preferred Knowledge, Skills, and Abilities

Experience in one or more of the following (please indicate this is your application):

1. Long-form blog platforms
2. Graphic design software
3. Social media platforms such as Facebook, Instagram, Snapchat and Twitter
4. Video capture and editing

Training Provided

1. Intern orientation
2. Policies and practices of communications in a nonprofit cultural institution
3. Optional free trainings: The Ways of Play

Application Process

Please include the following with your application:

• LinkedIn profile
• Portfolio of volunteer and/or professional experience relevant to the position you are applying for.
  • This includes photography, videos, published written work and links to public social media accounts that you contribute to.

Applications accepted until positions are filled. Submit cover letter, resume, and application at www.mcm.org/jobs.