Energetic Volunteers Needed - Planning Committee for Jingle Bell Run Anchorage

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Below is a breakdown of the positions and what each of them entails. If you have an idea for a position not listed, please contact us! We love hearing fresh ideas!

Jingle Bell Run Committee Descriptions

Marketing Committee Lead (reports to AF Staff/JBR Chair)

Time commitment: 10-12 months

Goal: Ensure that the Jingle Bell Run receives maximum visibility in the community and enhances our advertising and recruiting efforts.

Activities:

• Recruit and lead a team of volunteers to develop marketing & PR strategy/timeline including online/social media, grassroots efforts, press releases, present stories and coordinate interviews with radio, TV and print publications.
• Implement strategy to integrate AF mission and programming into event communications.
• Coordinate event day media, emcee scripting and message points
• Work with media sponsor(s) and AF staff to promote event

Marketing Roles (all reporting to Marketing Committee Lead):

Online & Social Media

• Time commitment: year round
• Goal: Ensure that the Jingle Bell Run/Walk receives maximum visibility on the web and enhances our recruiting efforts online.
• Activities:

• Provide updated content for event web site regularly (in conjunction with marketing plan)
• Increases and maintains online presence utilizing social media, blogs, online calendars, etc

• Grassroots Marketing
  • Time Commitment: 9-11 months
  • Goal: Ensure that the event receives maximum visibility in the community and enhances our advertising and recruiting efforts.
  • Activities:
    • Coordinate brochure/poster distribution and placement.
    • Organize brochure/poster distribution day (recruit volunteers, create distribution plan, etc.)
    • Identifies & secures promotional opportunities at community events (other races/fun runs, farmers markets, sporting events, etc.) to raise awareness of the Arthritis Foundation and JBR/W
    • Recruits new registration by reaching out to local groups & organizations (running clubs, gyms, Cross-fits, community groups, etc.)
    • Work with AF staff to generate timely press releases based on marketing timeline
    • Obtain & coordinate interviews with local radio, TV, and print publications

• Public Relations
• Time commitment: 9-11 months
• Goal: Ensure that the event receives maximum visibility in local media sources.
• Activities:

Logistics Lead (reports to AF Staff/JBR Chair)

Time Commitment: 9-12 months, heaviest in weeks leading up to event

Goal: Plan and implement all day of event logistics

Activities:

• Lead a team of volunteers to ensure all event day logistics are planned, coordinated, and efficiently run.
• Recruit and train day - of event volunteers
• Work closely with Race Director and/or Timing Company
• Oversee event set-up and tear-down including placement of event registration area, staging, refreshments, sponsors booths, rentals, etc

Logistic Roles (all reporting to Logistics Lead):

• Volunteer Coordination
• Time commitment: 6-8 months
• Goal: Ensure packet-pick up & JBR is staffed with sufficient trained volunteers to produce a smooth event
• Activities:

• Recruit day of event volunteers
• Work with other logistic committee members to create job descriptions for each volunteer role & determine number of volunteers needed
• Orient & train volunteers

• Packet Pick-Up
• Time commitment: 3 months
• Goal: Plan and implement all packet pick up activities
• Activities:

• Plan & execute all elements of packet pick up, including securing venue
• Work with AF staff and Marketing team to promote and market this event
• Work with Volunteer Coordinator to recruit & train volunteers

• Cheer Garden/Elf Village/VIP Winter Wonderland Leads
• Time commitment: 3 months
• Goal: Plan and implement all day of event activities in these specific areas
• Activities:

• Plan & execute all activities and logistics of specific area
• Work with AF staff and Marketing team to promote and market this area

Work with Volunteer Coordinator to recruit & train volunteers