AmeriCorp VISTA Marketing Specialist (Paid Position)

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Goal of the Project: The Marketing Specialist VISTA member will strengthen organizational capacity of Central Missouri Foster Care and Adoption Association (CMFCAA) through creating and implementing a marketing strategy of CMFCAA services and communications. As a result of the VISTA member’s service, CMFCAA will have sustainable foster, adoptive, kinship parent, donor, and volunteer programs. These results will allow CMFCAA to impact poverty by reducing the Adverse Childhood Effects (ACE) score that clients experience by preventing reoccurring trauma associated with patterns of abuse for foster and adoptive children.

Objective of the Assignment

Assess the current state of Central Missouri Foster Care and Adoption Association’s mission, programs, clients, and volunteers served. Member Activity: Research the history of CMFCAA and the clients served. Member Activity: Develop understanding of clients and legal framework of foster care and adoption in Missouri through local and community training. Member Activity: Develop understanding of CMFCAA programs and best practices based on client surveys, professed needs, and state and national standards and research. Member Activity: Research the current state of CMFCAA’s marketing strategy, foster, adoptive, and kinship parent concierge service, and referral systems as well as best practices in the field of information tracking for trauma and abuse prevention. Based on this report, identify strengths and weaknesses of CMFCAA’s current marketing strategy, and make a plan for improvement. Objective of the Assignment

Assess the current state of CMFCAA’s marketing strategy, communication, activities, and community awareness and participation. Member Activity: Research best practices for developing and implementing a marketing strategy. Member Activity: Research best practices for communicating with foster, adoptive, and kinship families as well as donors and volunteers through marketing. Member Activity: Based on the above, identify strengths and challenges of CMFCAA’s current marketing and communication plan and make plan for improvement.