Help a Non-profit Develop a Strategic Plan to Market its Brand

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Provide marketing consulting services to Keiro Northwest and help it market its brand to the Asian senior community across a wide-range of programs and services. The volunteer Marketing Consultant will create the marketing plan which includes identifying the marketing mix and developing coordinated/ aligned marketing strategies, implement the marketing plan, analyze results, and adjust the plan as needed.

Beneftis to you as a volunteer

• Develop your marketing consultancy portfolio.
• Work in a key role and learn about the senior care business.
• Connect with leaders in the Asian community
• Develop leadership and executive presence skills.

Essential Duties and Responsibilities:

• Develops and implements a strategic marketing plan and presents a unified marketing message about Keiro Northwest’s programs and services.
• Conducts a detailed study of Keiro Northwest’s programs and services existing marketing.
• Researches existing and potential markets, studies demographics, trends, and sales with respect to Keiro Northwest’s programs and services.
• Analyzes competitor programs, market share, pricing, and promotional materials.
• Suggests new programs and services to increase market share in new and existing markets.
• Assists in developing marketing budget, focused branding, positioning, and marketing traditional and digital tools for each product or service.
• Establishes marketing tracking methods and key metrics to evaluate marketing performance.

Qualifications/ Requirements:

• Bachelors’ Degree or relevant marketing consulting experience.
• Good creative and analytical skills.

• Proficient in writing and presentation skills.
• Knowledge of consumer behavior and the marketing process.
• Well-versed in digital marketing.
• Preferred: An understanding of non-profit marketing and marketing experience in senior care industry.

Interested in volunteering as a Marketing Consultant? Please send your resume and cover letter to Volunteer Department and indicate your interest today. Contact Megumi Sherrill, Volunteer and Events Coordinator, at msherrill@keironw.org.