Mobile App Content Creator

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Do good for your community while using your professional expertise. Work with talented peers on a rewarding non-profit cause related program. Rare Genomics Institute is making a difference. Rare Genomics Institute is a non-profit organization that helps families in need of genome research. The Data Scientist will be responsible for building models and applying statistical analytic approaches to a number of R&D challenges using large-scale, distributed systems in both relational and Microsoft Azure Machine learning environments.

Who We Want This role will plan, write, edit and manage a library of high-value, data-driven, and search engine optimized content that meets the information needs of specific client segments. The Content Manager will work across the Marketing team to provide customized content for campaigns, eBooks, case studies, blogs and white papers, and will work closely with the team to deploy that content.

Attractive candidates will bring strong creative writing and editing skills and foundational knowledge of B-to-B marketing practices. This position requires the ability to perform well under deadlines and be detail-oriented. If you are an expert in content optimization and consistency, we would like to meet you. This position is based in Austin, reporting to the Manager of Communications and Content in New York.

Responsibilities:

• Write and edit content aligned with short and long term Mobile App, and App go-to-market goals.

• Content will include COMPLAN: shorter copy for Mobile push notifications, creative content (video script, infographic copy).

• Develop and manage an editorial calendar for Mobile App team in partnership with the Digital marketing experts.

• Collaborate with the Mobile App and Digital Marketing team to help plan and create content.

• Create the of content library for the Rare Genomics Mobile App

• Report on content measurement and KPIs, including creating automatic reports relevant dashboards and analyses

• Serve as primary point of contact for CONTENT creation for our Mobile Application.

• Optimize content for SEO use

• Support the Mobile Development team and marketing teams to implement content initiatives

• Serve as the subject matter expert for Rare Genomics editorial style and ensure brand voice, tone and audience experience are consistent across all deliverables

Skills and Experience Necessary for the Role

• Excellent written, editing and verbal communications skills

• Analytical skills

• Basic understanding of SEO, keyword research and web analytics tools

• initial experience with B-to-B marketing and/or content for Web/Apps.

• interest to develope experience in copywriting, content specialist/strategist and/or corporate communications experience

• Communications, marketing or journalism degree desired

• Writing samples required for submission