Digital Marketing Intern - stipend position

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Assist with marketing efforts of The Arc Greater Twin Cities and The Arc’s Value Village thrift stores on a variety of digital modalities. The Digital Marketing intern focuses on branding and communications of The Arc’s Value Village thrift stores with an emphasis on search engine optimization (SEO). Position is also responsible for positively increasing the presence of The Arc brand online and reports to Retail Marketing Coordinator and the Director of Marketing and Strategy.

Responsibilities:

• Create and enhance Search Engine Optimization (SEO) for The Arc’s Value Village thrift store brand and AGTC

• Manage and update web content related to Arc’s Value Village

• Compile and share Google and social media analytics of The Arc Value Village brand

• Research, compile and share Yelp/Google ad analytics related to Arc’s Value Village

• Compose, manage and deliver email marketing resources to the general public related to Arc’s Value Village

• Create news-worthy stories, posts, tweets or interest items to be uploaded on The Arc’s new media pages

• Participate in New Media Work Group meetings; share results of SEO and analytics to team

• Increase member and supporter participation in new media platforms

• Other duties as requested

Benefits:

• Gain additional experience in SEO; this position is not entry level or for 1 st time experience in this area

• Gain experience in digital marketing and analytics that contributes to a nonprofit supporting people with intellectual and developmental disabilities

• Gain a working understanding of marketing needs and analytics required to succeed in a highly competitive retail, marketing and digitally driven environment

• Expand professional portfolio and knowledge of marketing

• Demonstrate professional demeanor in behavior, appearance and communication to multiple audiences

• Demonstrate skill in effective use of resources and time management

• Attend to professional roles and boundaries

Qualifications:

• Experience with SEO, HTML modification, links enhancements, etc. This position is for individuals who can demonstrate experience with SEO and making improvements to enhance SEO.

• Excellent project management, problem solving and time management skills

• Committed to furthering Arc’s mission and acceptance and inclusion of the disability community

• Ability to demonstrate initiative, work autonomously and multi-task

• Must possess excellent written, oral and interpersonal communication skills

• Exceptional knowledge of new media and electronic communication systems

• Experience utilizing new media data tracking and evaluation tools such as Google Analytics, preferred

• Passion for and experience in communications and storytelling are the best fit for this position

• Student pursuing a degree in Communications, Marketing, Community Relations or related field preferred

Time Commitment: A digital marketing focused position for the 2017-2018 school year. Must be available 2-3 days and 10-12 hours a week. Hours are Monday-Friday 8:30am-5:00pm with occasional evenings and weekends if needed. An exit interview will also be conducted to gauge intern experience and to make recommendations for improvement. Includes a $1000 stipend per term or the utilization of work study if eligible.