We believe that every dog and cat, no matter their age, medical need, or behavioral issue, deserves a loving forever home. But they tend to be overlooked in shelters and rescues across the country. Core Paws showcases these special animals on a central website, to help them find their perfect family.
A crucial need at Core Paws is to continue to strengthen our national brand awareness. This includes avenues such as magazines, press releases, online news articles, tv spots, radio interviews and more. Our volunteer PR manager will own how Core Paws is portrayed to the media, including being the first point of contact for all media related inquiries.
At least five years experience in communications and media relations.
Advanced experience in editing, pitching and writing.
Experience working in a non-profit setting
Ability to successfully work with people on a team and to lead collaborative efforts.
Respect the work, skills and attributes of Board of Directors/Advisors and Executive Director
Believe 100% in the Core Paws mission
Be willing to dedicate the time needed for this position (ie: making time in a busy schedule)
Be willing to meet virtually or in-person with Leadership Team as needed
Media Outreach and Writing:
Develop editorial calendars and media lists. These may be seasonal - must have access to a media database or have relationships with media
Cultivate relationships with key reporters, and conduct targeted pitches via phone, e-mail and social media.
Monitor the media, including newspapers, magazines, journals, broadcasts, newswires and blogs.
Write press releases, media advisories, guest articles/be on point for blog posts
- People Skills
- Copy Writing / Copy Editing
- Marketing & Communications (Mar/Com)
- Verbal / Written Communication
- Public Relations
Good Match For
Requirements & Commitment
- Must be at least 25
- Orientation or Training
- Flexible, likely 2 hours/week.