Social Media Manager

Cause Areas


It's flexible! We'll work with your schedule.


This is a Virtual Opportunity, with no fixed address.



We believe that every dog and cat, no matter their age, medical need, or behavioral issue, deserves a loving forever home. But they tend to be overlooked in shelters and rescues across the country. Core Paws showcases these special animals on a central website, to help them find their perfect family.

Do you believe that all animals deserve loving homes? Are you creative, organized and believe in the power of social media? Are you social savvy, a follower of online trends and a proven leader?


This crucial role manages our existing Social Media team which encompasses the following platforms: Facebook, Instagram, Twitter, Pinterest, Google+ and LinkedIn. Our Social Media Manager strategizes our social goals and helps to set up our coordinators for success. This role increases brand awareness by tying in social strategy across platforms, analyzing data and helping to increase followers of our cause.


Believe 100% in the Core Paws mission

Be willing to dedicate the time needed for this position (ie: making time in a busy schedule)

Be willing to meet virtually or in-person with Leadership Team as needed

Be willing to meet in person, call, email and Skype with Social Media Coordinators Monthly check in meetings with Social Media Coordinators

Help recruit new coordinators when needed and kick them off on their duties

1 year initial commitment as Social Media Manager, possibility of re-election at that time

Fixed Time: Planning meetings are held at a pre-determined time (and scheduled as needed), convenient for all required members for the discussion.

Flexible Time: For Social Media Management tasks, approximately 8 hours per month, varying according to personal preference.


Ability to conceptualize, plan and execute social media strategy; Organized, multi-tasker with great attention to detail; Ability to delegate tasks to others; Strong interpersonal and communication skills; Creativity and Flexibility; Proven organizational and leadership abilities; Strong problem-solving and teamwork skills; Dedicated and motivated individual who is committed to a great cause.


● Management of existing Social Media Coordinators which includes a monthly check in with volunteers and periodic reviews of their performance

● Analysis of existing channels

● Creation of social media paid campaigns and planning

● Recruiting and onboarding of new Coordinators as needed

● Establish a strategic plan for 1, 3 and 5 year social goals

● Better existing social processes ● Be readily available via email/phone when needed ○ Ongoing check-ins with Leadership team


  • Organization
  • People Skills
  • Social Media / Blogging
  • Verbal / Written Communication
  • Interactive/Social Media/SEO
  • Management

Good Match For


Requirements & Commitment

  • Orientation or Training
  • 2 hours/week

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