Search Engine Marketing Google Adwords (New Hyde Park)

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Manage Google Adwords and Search Optimization by optimizing content, ad text, titles and keywords.

General summary of duties:

• Plan, manage, and execute paid search campaigns including strategy development, keyword research, campaign buildout and ongoing optimizations.
• Track campaign performance at a detailed level and perform weekly analysis to identify successes and shortcomings associated to each account.
• Apply optimizations based on performance analysis and anticipate how the optimizations will impact account performance.
• Conduct A/B testing
• Track results from optimizations made and tweak as necessary to achieve performance goals.
• Prepare and present reports, providing performance analysis and action plans.

• Proficiency with AdWords Editor
• 1+ years of Google AdWords experience
• Experience reaching performance metrics (CTR, CPC, etc.)
• Google AdWords Certified (preferred)
• Knowledge of Google Analytics (preferred)
• Knowledge of Facebook ads (preferred)
• Experience with WordPress (referred)

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities and working conditions may change as needs evolve.