Help plan and oversee the 2017 Anchorage Jingle Bell Run!


Cause Areas

When

Wed Feb 15, 2017 - Sat Dec 09, 2017

Where

1231 W. Northern Lights, #463Anchorage, AK 99503


About

The Anchorage Jingle Bell Run is the only event of it's kind in Alaska. Participants show support for Alaskan's living with Arthritis by walking/running a 5K while wearing their favorite holiday costumes and ugly sweaters! This event will take place starting at 9:30am Saturday, December 9th at the UAA Student Union Center and lasts until 12:30pm. Volunteer times depend on position.

Jingle Bell Run Committee Descriptions

Marketing Committee Lead (reports to AF Staff/JBR Chair)
Time commitment: 10-12 months
Goal: Ensure that the Jingle Bell Run/Walk receives maximum visibility in the community and enhances our advertising and recruiting efforts.
Activities:
* Recruit and lead a team of volunteers to develop marketing & PR strategy/timeline including online/social media, grassroots efforts, press releases, present stories and coordinate interviews with radio, TV and print publications.
* Implement strategy to integrate AF mission and programming into event communications.
* Coordinate event day media, emcee scripting and message points
* Work with media sponsor(s) and AF staff to promote event

Marketing Roles (all reporting to Marketing Committee Lead):

*Online & Social Media
o Time commitment: year round
o Goal: Ensure that the Jingle Bell Run/Walk receives maximum visibility on the web and enhances our recruiting efforts online.
o Activities:
* Provide updated content for event web site regularly (in conjunction with marketing plan)
* Increases and maintains online presence utilizing social media, blogs, online calendars, etc

* Grassroots Marketing
o Time Commitment: 9-11 months
o Goal: Ensure that the event receives maximum visibility in the community and enhances our advertising and recruiting efforts.
o Activities:
* Coordinate brochure/poster distribution and placement.
* Organize brochure/poster distribution day (recruit volunteers, create distribution plan, etc.)
* Identifies & secures promotional opportunities at community events (other races/fun runs, farmers markets, sporting events, etc.) to raise awareness of the Arthritis Foundation and JBR/W
* Recruits new registration by reaching out to local groups & organizations (running clubs, gyms, Cross-fits, community groups, etc.)

* Public Relations
o Time commitment: 9-11 months
o Goal: Ensure that the event receives maximum visibility in local media sources.
o Activities:
* Work with AF staff to generate timely press releases based on marketing timeline
* Obtain & coordinate interviews with local radio, TV, and print publications

Logistics Lead (reports to AF Staff/JBR Chair)
Time Commitment: 9-12 months, heaviest in weeks leading up to event
Goal: Plan and implement all day of event logistics
Activities:
* Lead a team of volunteers to ensure all event day logistics are planned, coordinated, and efficiently run.
* Recruit and train day - of event volunteers
* Work closely with Race Director and/or Timing Company
* Oversee event set-up and tear-down including placement of event registration area, staging, refreshments, sponsors booths, rentals, etc

Logistic Roles (all reporting to Logistics Lead):

* Volunteer Coordination
o Time commitment: 6-8 months
o Goal: Ensure packet-pick up & JBR is staffed with sufficient trained volunteers to produce a smooth event
o Activities:
* Recruit day of event volunteers
* Work with other logistic committee members to create job descriptions for each volunteer role & determine number of volunteers needed
* Orient & train volunteers

* Packet Pick-Up
o Time commitment: 3 months
o Goal: Plan and implement all packet pick up activities
o Activities:
* Plan & execute all elements of packet pick up, including securing venue
* Work with AF staff and Marketing team to promote and market this event
* Work with Volunteer Coordinator to recruit & train volunteers

* Cheer Garden/Elf Village/VIP Winter Wonderland Leads
o Time commitment: 3 months
o Goal: Plan and implement all day of event activities in these specific areas
o Activities:
* Plan & execute all activities and logistics of specific area
* Work with AF staff and Marketing team to promote and market this area
* Work with Volunteer Coordinator to recruit & train volunteers

Skills

  • Event Planning / Management
  • Marketing & Communications (Mar/Com)
  • Public Relations
  • CSR / Volunteer Coordination
  • Professional Development
  • Community Outreach

Good Match For

Teens People 55+ Group

Requirements & Commitment

  • Must be at least 16
  • Orientation or Training

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