Social Media Coordinator

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Social Media Coordinator

Role Summary

The Social Media Coordinator will develop and implement a social media strategy to increase overall reach and brand awareness. He/She will use Girls Are Powerful social media outlets to promote campaigns, engage the public and increase online presence.

Essential Duties and Responsibilities

• Creating a social media strategy across GRP social media channels: Facebook, Twitter, Instagram and LinkedIn
• Developing editorial and social media strategy.
• Executing social media marketing campaigns, programs, and promotions.
• Managing, scheduling communication on all social media platforms
• Social media content creation and posting GRP appropriate content
• Monitor and analyze results of social engagement.
• Monitor, respond and engage across social media channels
• Reflect GRP voice and tone in all communications

Preferred Skills, Knowledge and Abilities

• Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts
• Knowledge of social media platforms
• Experience with social media management and analytical tools
• Knowledge of web design, web development, CRO and SEO
• Excellent communication skills with strong attention to detail
• Ability to work independently as well as being a team player.
• Positive attitude, detail, and customer oriented with good multitasking and organizational ability
• Communications, Marketing, Business, New Media or Public Relations knowledge is a plus.