Volunteer Chief Marketing Officer

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Volunteer Chief Marketing Officer

Organization

The mission of Women of Color on the Move is committed to helping women succeed and soar in their many responsibilities to themselves, their families, and their community.

Position

As the Volunteer Chief Marketing Officer you will be responsible for creating innovative marketing strategies that will build our brand, leading to increased awareness, fundraising revenue, relevance and respect among our target audience. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels. We

are looking for a ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level. If you are an experienced marketer able to lead and drive marketing and branding efforts to increase Women of Color on the Move aggressive awareness and growth targets; and if you have a passion for meaningful social change, then Women of Color on the Move is the right place for you!

Must Have Talents:

• Experience developing high-level marketing and brand strategy in line with the strategic vision of the organization.
• A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.
• An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.
• A business leader with success in leveraging social media to grow Women of Color on the Move brand.
• A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives.
• You will be successful in this position if you can:
• Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Development Department.
• Build the brand to drive awareness and clout so that Women of Color on the Move is seen as a leader in the non-profit field.
• Execute expert business planning with strong bias to action.
• Create specified centers of excellence as listed below.
• Will support all fundraising caused of the organization

Establish Key Centers of Excellence:

• Expert Planning & Business Strategy -
• Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.
• Partner closely with the Development Department to create a solid plan to reach Major and Small Gift Donors that reflects segmentation, targeting and value proposition development.
• Develop a marketing plan that reaches target segments quickly and effectively.
• Mobilize the communications team to "get the plan off the page" with efficiency and flexibility measuring results and adjusting the plan to reach aggressive goals quickly.
• Establish a best in class web presence that drives donations and volunteer support, and supports aggressive fundraising and awareness growth goals.

Job Description: Chief Marketing Officer

• Evaluate and enhance Women of Color on the Move .
• Brand Building and Story Telling -
• Continue to develop and strengthen Women of Color on the Move unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.
• Ensure that the brand is strong and consistent in every marketing tactic, and that the Women of Color on the Move story is communicated with drama, creativity and impact.
• Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives donations.
• Rally Women of Color on the Move stakeholders (staff, donors, chapters, etc.) around the brand; ensure brand standards are maintained across all channels.
• Social Media -Lead communications team to create a best in class social media presence that empowers stakeholders to spread the Women of Color on the Move brand virally.
• Develop innovative campaigns that increase quality fans and followers and turn them into
• donors. Awareness Building -
• Build awareness so that Women of Color on the Move is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and loves Women of Color on the Move work.
• Find, develop and leverage supporters who have time, money, expertise and connections.
• Leverage these relationships to broaden Women of Color on the Move reach and impact so that we can do more

Stakeholder Communications -

• Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.
• Design a donor communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time.

Summary of Qualifications:

• Bachelors’ degree required. Masters Degree preferred with a specialization in Marketing preferred.
• 10 years of well-rounded marketing / business development experience in positions of
• increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.
• 3-5 years of leadership experience with the ability to motivate and provide professional

development to a team of 3 direct reports. A hands-on collaborative style of working is a must!

• Experience building brand awareness and support internally

Job Description: Chief Marketing Officer

• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and

performance.

• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
• Advanced experience working with a variety of traditional and modern marketing and

communications functions including: branding and messaging to different target audiences.

• An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets.