WEBSITE COPYWRITING


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

WEBSITE COPYWRITING PROJECT ESTIMATED TIME 15-25 HOURS / OVER 1-3 MONTHS

DELIVERABLES

  • Tightly-written web copy of up to to 8 pages of 200-300 words each.
  • A list of SEO keywords incorporated into the copy.
  • The opportunity to work closely with an experienced, SEO expert.

PREREQUISITES

PROFESSIONAL

  • Experience in copywriting, marketing, public relations, communications or journalism
  • The ability to synthesize complex information
  • Writing samples that you like
  • Experience in SEO strategies

NONPROFIT

  • A live website or website currently under construction
  • Some advance work completed on the project including a content strategy for the site with pages mapped out
  • Existing copy about Organization including services, programs and audience, brand messaging
  • Note: Copywriting professionals are not expected to have graphic design skills. Organizations requiring web design should consider one of Catchafire web design project options or use their own resources

PROJECT STEPS

  • Prep: Distribution and review of current materials
    • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals and align expectations
    • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
    • Volunteer Manager and Professional agree on a schedule for completion
    • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Milestone 1: Drafting of website copy
    • Professional drafts copy and sends to Volunteer Manager for review
    • Professional and Volunteer Manager review copy for up to 2 rounds of review and revision
  • Milestone 2: Final draft
    • Professional delivers final approved copy to Volunteer Manager
    • Volunteer Manager completes Catchafire’s project survey within 30 days of success
WEBSITE COPYWRITING

We need this because:
(1) We want new copy for our website that will clearly and easily engage visitors and inspire them to act

Learn more about us - http://bit.ly/abouthi

Skills

  • Technical Writing
  • Journalism
  • Copy Writing / Copy Editing
  • Content Management Systems
  • Reading / Writing
  • Verbal / Written Communication

Good Match For

Teens Group

Requirements & Commitment

N/A

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