WEBSITE COPYWRITING PROJECT ESTIMATED TIME 15-25 HOURS / OVER 1-3 MONTHS
- Tightly-written web copy of up to to 8 pages of 200-300 words each.
- A list of SEO keywords incorporated into the copy.
- The opportunity to work closely with an experienced, SEO expert.
- Experience in copywriting, marketing, public relations, communications or journalism
- The ability to synthesize complex information
- Writing samples that you like
- Experience in SEO strategies
- A live website or website currently under construction
- Some advance work completed on the project including a content strategy for the site with pages mapped out
- Existing copy about Organization including services, programs and audience, brand messaging
- Note: Copywriting professionals are not expected to have graphic design skills. Organizations requiring web design should consider one of Catchafire web design project options or use their own resources
- Prep: Distribution and review of current materials
- Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals and align expectations
- Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
- Volunteer Manager and Professional agree on a schedule for completion
- Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
- Milestone 1: Drafting of website copy
- Professional drafts copy and sends to Volunteer Manager for review
- Professional and Volunteer Manager review copy for up to 2 rounds of review and revision
- Milestone 2: Final draft
- Professional delivers final approved copy to Volunteer Manager
- Volunteer Manager completes Catchafire’s project survey within 30 days of success
We need this because:
(1) We want new copy for our website that will clearly and easily engage visitors and inspire them to act
Learn more about us - http://bit.ly/abouthi
- Technical Writing
- Copy Writing / Copy Editing
- Content Management Systems
- Reading / Writing
- Verbal / Written Communication
Good Match For
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