SWOT ANALYSIS GENERATION HELP

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SWOT ANALYSIS PROJECT ESTIMATED TIME 25-35 HOURS / OVER 4-6 WEEKS

DELIVERABLES

• Document outlining Organization’s or a specific program’s strengths and weaknesses as well as potential opportunities and threats

PREREQUISITES

PROFESSIONAL

• Excellent writing and communications expertise

• Experience writing annual reports or comparable marketing collateral

NONPROFIT

• Staff member ready to prioritize this project

• Leadership team commitment to this project

• Information regarding operations, program data, financials, staffing plans, marketing materials, etc. ready to be shared with a Professional

• Market analysis and any Information about general competitive landscape

PROJECT STEPS

• Prep: Distribution of materials and goal setting
• Volunteer Manager provides Professional with information regarding current operations (financial, programmatic, physical and human resources), Organization-wide or program goals and mission, and market analysis
• Professional facilitates meeting with Organization’s leadership to discuss goals for the SWOT analysis
• Professional and Volunteer Manager outline next steps and timeline for the project (including individual meetings between Professional and members of Organization such as functional heads, board members, etc.)

Milestone 1: Initial analysis

• Professional analyzes the information shared by the Organization
• Professional researches any additional information about external competitive landscape based on the market analysis
• Professional conducts interviews with different Organization stakeholders for their perspectives on strengths, weaknesses, and opportunities and threats

Milestone 2: Draft deliverables

• Professional drafts overview and analysis of Organization’s strengths and weaknesses
• Professional drafts overview and analysis of potential opportunities and threats
• Draft of SWOT analysis created and delivered to the Volunteer Manager

Milestone 3: Final deliverables

• Volunteer Manager provides feedback to the Professional on the draft
• Professional incorporates feedback into the draft to create final version
• Final SWOT analysis created and delivered to the Volunteer Manager

We need this because:

(1) We are looking for a high-level program or organizational assessment

(2) We are about to engage in strategic planning

(3) We need information about our Organization’s or a specific program’s strategic position to make key decisions

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