SOCIAL MEDIA PLAN HELP


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

SOCIAL MEDIA PLAN PROJECT ESTIMATED TIME 20-40 HOURS / OVER 1-2 MONTHS

DELIVERABLES

  • A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase your Organization

PREREQUISITES

PROFESSIONAL

  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following from scratch

NONPROFIT

  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences

PROJECT STEPS

  • Prep: Distribution of prep materials

Volunteer Manager shares details of current online presence and general goals for the Social Media Plan

Milestone 1: Analysis and feedback

  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates

Milestone 2: Document creation

  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview

Milestone 3: Explanation and training

  • Professional delivers final document with advice on how to implement plan over the next few months
  • After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement
SOCIAL MEDIA PLAN

We need this because:

(1) We have a strong brand ready to go, but we're looking to develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.

Learn more about us - http://bit.ly/abouthi

Skills

  • Social Media / Blogging

Good Match For

Group

Requirements & Commitment

N/A

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