SOCIAL MEDIA PLAN HELP

Save to Favorites

SOCIAL MEDIA PLAN PROJECT ESTIMATED TIME 20-40 HOURS / OVER 1-2 MONTHS

DELIVERABLES

• A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success

• Expert consultation on messaging, scheduling and frequency

• Tailored suggestions for style, tone, and types of content to best showcase your Organization

PREREQUISITES

PROFESSIONAL

• Background in social media, online marketing, or communications

• Deep understanding of social networking sites and how to build a following from scratch

NONPROFIT

• A dedicated staff member willing to learn and sustain a social media presence

• Ideas about key messages you need to convey and to what audiences

PROJECT STEPS

• Prep: Distribution of prep materials

Volunteer Manager shares details of current online presence and general goals for the Social Media Plan

Milestone 1: Analysis and feedback

• Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
• Professional suggests guidelines for page creation, content posting and commenting
• Volunteer Manager provides feedback, which Professional incorporates

Milestone 2: Document creation

• Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview

Milestone 3: Explanation and training

• Professional delivers final document with advice on how to implement plan over the next few months
• After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement

We need this because:

(1) We have a strong brand ready to go, but we're looking to develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.

Learn more about us - http://bit.ly/abouthi