SOCIAL MEDIA PLAN PROJECT ESTIMATED TIME 20-40 HOURS / OVER 1-2 MONTHS
- A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success
- Expert consultation on messaging, scheduling and frequency
- Tailored suggestions for style, tone, and types of content to best showcase your Organization
- Background in social media, online marketing, or communications
- Deep understanding of social networking sites and how to build a following from scratch
- A dedicated staff member willing to learn and sustain a social media presence
- Ideas about key messages you need to convey and to what audiences
- Prep: Distribution of prep materials
Volunteer Manager shares details of current online presence and general goals for the Social Media Plan
Milestone 1: Analysis and feedback
- Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
- Professional suggests guidelines for page creation, content posting and commenting
- Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document creation
- Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Explanation and training
- Professional delivers final document with advice on how to implement plan over the next few months
- After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement
We need this because:
(1) We have a strong brand ready to go, but we're looking to develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Learn more about us - http://bit.ly/abouthi
- Social Media / Blogging
Good Match For
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