E-NEWSLETTER PROJECT ESTIMATED TIME 8-12 HOURS / OVER 1-2 WEEKS
- Creation of an E-Newsletter from scratch, or an overhaul of an existing one
- Training on how to input content into a template
- Experience in online marketing
- Excellent writing and communication skills
- Dedicated staff member to sustain the regular production and distribution of your E-Newsletter
- E-mail distribution list
- Note: If graphic design is needed, you should have your own resource or plan to engage a Catchafire Design Professional.
- Prep: Distribution of Prep Materials
- Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
- Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Recommendations
- Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
- Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
- Professional and Volunteer Manager discuss timeline for creation and align expectations
Milestone 2: Draft E-Newsletter
- Professional delivers first draft
- Volunteer Manager provides feedback, which is incorporated
Milestone 3: Wrap-up and Learning
- Professional delivers final draft
- Professional trains selected staff member on how to use the template for future newsletters
- Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
We need this because:
(1) We are looking to create an E-Newsletter from scratch or overhaul an existing one
(2) We want an eye-catching tool for communicating recent developments and upcoming events to our stakeholders
Learn more about us - http://bit.ly/abouthi
- Copy Writing / Copy Editing
Good Match For
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