PRESS KIT PROJECT ESTIMATED TIME 15-25 HOURS / OVER 2-4 WEEKS
- A print and electronic press kit for the Organization, which generally includes the following: Mission and Vision, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, and any major press releases
- Press release template
- Recommendations on how to build relationships with the media
- Public relations and communications experience
- Excellent writing and editing skills
- Promotional materials (text, photos, images, video, audio) to include in the kit
- Prep: Distribution of prep materials
- Stated purpose and target audience for the Press Kit
- Background information for inclusion in the press kit, such as our Mission and Vision Statement, historical information about our Organization, bios of senior staff, fact sheets, a logo design, compelling press release, and any supplementary multimedia
Milestone 1: First draft
- Professional drafts press release for actual upcoming announcement, or template for future use
- Professional submits layout for print and electronic formats of the Press Kit and incorporates feedback from Volunteer Manager
Milestone 2: Final draft
- Professional presents final version, along with recommendations for showcasing and utilizing the press kit and press release
We need this because:
(1) We are looking for more press coverage for our Organization
(2) We need support creating materials to better communicate our Organization's work to the press
Learn more about us - http://bit.ly/abouthi
- Public Relations
Good Match For
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