COMMUNICATIONS STRATEGY IMPROVEMENT

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COMMUNICATIONS STRATEGY PROJECT ESTIMATED TIME 25-40 HOURS / OVER 4 - 6 WEEKS

DELIVERABLES

A communications strategy that includes:

• Review of communications goals and target audiences

• Identification of the best delivery methods, and the best timelines to use, based on goals and audience

• Messaging guidelines and sample messaging, based on audiences and delivery methods

• Outline of execution steps to implement the plan

PREREQUISITES

• Experience in communications, marketing, public relations or a related field

• Understanding of communications planning

• Clear goals for your communications efforts, and an understanding of the audiences you want to communicate with

• An understanding of the staff capacity and budget (if any) that you can dedicate to communications

• Clear brand messaging in place that can be used in your communications

• Staff member ready to prioritize this project

PROJECT STEPS

• Prep: Project goals, timeline, and process established and initial information distributed
• Volunteer Manager outlines any current communications activities and strategies
• Volunteer Manager shares any existing communications materials
• Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
• Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
• Professional and Volunteer Manager outline next steps and timeline for the project
• Milestone 1: Professional creates first draft of the Communications Strategy and Volunteer Manager provides feedback
• Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
• Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional

Milestone 2:

• Finalized communications strategy delivered to the Organization
• Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
• Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget

We need this because:

(1) You need a clear, consistent, and intentional way to communicate with our internal and/or external stakeholders

(2) You know the who and why, but not the how- to best communicate with your audience

Learn more about us - http://bit.ly/abouthi