COMMUNICATIONS STRATEGY IMPROVEMENT


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

COMMUNICATIONS STRATEGY PROJECT ESTIMATED TIME 25-40 HOURS / OVER 4 - 6 WEEKS

DELIVERABLES

A communications strategy that includes:

  • Review of communications goals and target audiences
  • Identification of the best delivery methods, and the best timelines to use, based on goals and audience
  • Messaging guidelines and sample messaging, based on audiences and delivery methods
  • Outline of execution steps to implement the plan

PREREQUISITES

PROFESSIONAL
  • Experience in communications, marketing, public relations or a related field
  • Understanding of communications planning
NONPROFIT
  • Clear goals for your communications efforts, and an understanding of the audiences you want to communicate with
  • An understanding of the staff capacity and budget (if any) that you can dedicate to communications
  • Clear brand messaging in place that can be used in your communications
  • Staff member ready to prioritize this project

PROJECT STEPS

  • Prep: Project goals, timeline, and process established and initial information distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 1: Professional creates first draft of the Communications Strategy and Volunteer Manager provides feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional

Milestone 2:

  • Finalized communications strategy delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
COMMUNICATIONS STRATEGY

We need this because:

(1) You need a clear, consistent, and intentional way to communicate with our internal and/or external stakeholders

(2) You know the who and why, but not the how- to best communicate with your audience

Learn more about us - http://bit.ly/abouthi

Skills

  • Marketing & Communications (Mar/Com)

Good Match For

Group

Requirements & Commitment

N/A

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