MEMBERSHIP STRATEGY IMPROVEMENT


(42.394283,-71.12144)
 

Cause Areas

When

It's flexible! We'll work with your schedule.

Where

212 Elm street3rd floor in CanopySomerville, MA 02144


About

MEMBERSHIP STRATEGY PROJECT ESTIMATED TIME 30-40 HOURS / OVER 1-2 MONTHS

DELIVERABLES

  • A Membership Strategy document of up to 10 pages including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
PREREQUISITES

PROFESSIONAL

  • Background in strategic consulting, business development, membership acquisition, or community-building
  • Ability to create a strategic and actionable plan for membership acquisition and retention

NONPROFIT

  • An established membership program
  • An Executive Director, Membership Director and/or Board of Directors who are strongly committed to the project
PROJECT STEPS
  • Prep: Distribution of prep materials

Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals

  • Milestone 1: Information gathering

Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)

Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data

Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies

  • Milestone 2: Drafting document

Professional creates a strategy document including membership development and engagement recommendations, including communications and outreach strategies, events and activities, ongoing services and programs

Volunteer Manager reviews and provides feedback which the Professional incorporates

  • Milestone 3: Presentation of final deliverable

Professional delivers the final document

Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy

MEMBERSHIP STRATEGY

We need this because:

(1) We are looking to develop a strategy to acquire new members

(2) We need recommendations for best methods of outreach to recruit new members

(3) We want a review and recommendations for our current membership strategy

Learn more about us - http://bit.ly/abouthi

Skills

  • Business Development
  • Community Outreach

Good Match For

Group

Requirements & Commitment

N/A

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