MARKET ANALYSIS

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MARKET ANALYSIS PROJECT ESTIMATED TIME 30-50 HOURS / OVER 1-2 MONTHS

DELIVERABLES

• A document which outlines the Organization's current market potential as well as future

• An appendix of all data gathered to perform analysis including sources

PREREQUISITES

• A document which outlines the Organization's current market potential as well as future

• An appendix of all data gathered to perform analysis including sources

PROJECT STEPS

• Prep: Distribution of prep materials

Volunteer Manager delivers all available data on customer/beneficiary base

• Milestone 1: Market size and growth

Professional works with Volunteer Manager to identify the target customer/beneficiary

Professional outlines total addressable market based on current "sales" and 3rd party sources to gather potential market numbers

Based on current trends, Professional forecasts market growth rate

• Milestone 2: Market segmentation

Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.

• Milestone 3: Competitive analysis

Professional identifies all potential competitors

Professional outlines strengths and weaknesses of all competitors as compared to Organization

• Milestone 4: Presentation of findings

Professional delivers document outlining all findings

Q&A session

We need this because:

(1) We would like to know our current customers/beneficiaries, competitors and potential entrants

(2) We want a better understanding of our Organization’s market landscape to help determine strengths, weaknesses, opportunities and threats

Learn more about us - https://www.healthinno.org/