About: We're looking for a marketer who can help us develop a plan to improve and expand our social media presence.
WHAT WE NEED: We need help developing a concrete social media strategy. We currenty post on Facebook, Instagram, and Twitter, and we cross post. We are interested in learning more about the different social medias and how we can use each one more specifically to access new users--specifically, classroom and art teachers.
The Deliverable: We would like you to create a plan that directs us towards applicable social media channels, appropriate tags, and outlines the type of content we should be using for each channel. We are also open to other ideas and input as you think is appropriate.
HOW THIS WILL HELP
Our curriculum is designed to be implemented by educators irrespective of their background in the arts. We believe that a quality art education is important for all students to experience, and that it can contribute not only to the creation of fantastic artists, but also help develop cross-curricular skills.
By expanding our social media presence, we would hope to tap into educators who might otherwise not be aware of our curriculum, or the importance of an art education.
Doodles Academy aims to expand children's access to high-quality arts education, envisioning a world where every child receives an arts education that inspires and rewards creativity, growth and problem solving.
Doodles achieves this goal by providing an online curriculum that includes video examples, lesson plans, supply lists, and links to Common Core and Visual Art standards. Doodles Academy makes it easy for educators of all types and experience levels to bring a comprehensive and open-ended art curriculum to their students.
Doodles Academy projects allow room for every child to tell her own story. By providing lessons that scaffold skills and ideas, students are challenged to think complexly without becoming overwhelmed. Discussion and exploration is built into each project, encouraging students to find their own creative solutions. http://www.doodles-academy.org/
FUN FACT ABOUT ART EDUCATION
Kids with access to art education do better on standardized tests, stay in school longer, and get more advanced degrees (really!).
( https://www.arts.gov/news/2012/new-nea-research-report-shows-potential-benefits-arts-education-risk-youth )
- Social Media / Blogging
- Marketing Strategy & Planning
- Public Relations
- Brand Development & Messaging
- Interactive/Social Media/SEO
Good Match For
Requirements & Commitment