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Product Marketing Manager
ORGANIZATION: Play Like a Girl!®
Please visit the new page to apply.
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DONATE TO THIS
ORGANIZATION -
9 people are interested
As a Product Marketing Manager, you will be a leader on the team responsible for telling the world the story of our new products. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
Responsibilities:- Together with the product team, educate both internal and external stakeholders about product features and their benefits.
- Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, reviews) to articulate the benefits of our products to the world.
- Speak and present both internally and externally to promote the story of our product.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- BA/BS degree or equivalent working experience.
- Past experience in digital marketing, product marketing, and/or product management.
- Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
- Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
More opportunities with Play Like a Girl!®
1 ReviewNo additional volunteer opportunities at this time.
About Play Like a Girl!®
Location:
4117 Hillsboro Pike, Suite 103-129, Nashville, TN 37215, US
Mission Statement
Play Like a Girl! is a 501(c)3 charitable organization dedicated to equality and economic opportunity for girls. We envision a world where all girls have the opportunity to realize their full potential. We are on a bold mission to level the playing field by leveraging sport to build a diverse pipeline of young women in science, technology, engineering and mathematics (STEM) careers. To accomplish this, we deliver a cost-effective and innovative experience that goes beyond the playing field to build confidence and inspire leadership in girls during the critical middle school years. Governed by a 13-member volunteer Board of Directors, Play Like a Girl directly benefits more than 1,250 girls and women through year-round programs and events. Our multi-year program model harnesses the collective power of collegiate and professional women to coach and mentor girls, helping them develop skills that lead to successful careers.
Description
Play Like a Girl! is a hip, innovative and inspiring resource for girls’ health, powered by a creative online network, targeted community outreach and live events. We are committed to educating girls, but play is at the center of everything we do. With a decade of experience, our charitable brand is now a leading provider of evidence-based prevention programs tackling childhood obesity. Our volunteer staff works side by side with our girls to inspire them to live a happier, healthier and more active lifestyle by promoting sport and physical activity as a path to lifelong success.
CAUSE AREAS
WHEN
WHERE
This is a Virtual Opportunity with no fixed address.
DATE POSTED
October 23, 2016
SKILLS
- Technical Writing
- Advertising
- Content Management Systems
- Brand Development & Messaging
- Sales Marketing
GOOD FOR
N/A
REQUIREMENTS
- 3-7 hours per week