Email Marketing Manager

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Job brief

We are looking for a talented Email Marketing Manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase donations and online sales, we would like to meet you. As an Email Marketing Manager, your role is to reach customers through email campaigns and inform them about Play Like a Girl programs, products and events.

Ultimately, you should be able to promote Play Like a Girl and ensure our supporters stay connected with organizational updates that move them to action.

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all organizational updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases and landing pages with offers, and calls-to-action for lead generation (with Google AdWords and Google Analytics interface)
• Analyze campaign performance and suggest improvements
• Report on donations and sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

• Proven work experience as an Email Marketing Manager or Digital Marketing Specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree student or graduate in Marketing or relevant field