Cause Areas

When

Tue Oct 25, 2016 - Tue Apr 25, 2017

Where

This is a Virtual Opportunity, with no fixed address.


About

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities for Whole Brain Health in a 6 month minimum commitment. This is your opportunity to demonstrate your SEO prowess and bring online visibility to our non-profit which it does not have today. Your efforts will help us serve many more seniors in our community than we are able to do now.If you have a passion for SEO and would like to contribute to our mission, this is the perfect opportunity for you. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Responsibilities Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience Create the necessary technical architecture Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic Requirements Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field

Skills

  • Search Engine Optimization (SEO)

Good Match For

N/A

Requirements & Commitment

  • Must be at least 18
  • 2-5 hours a week. More if you can.

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