We want help to ask as many "celeb" types if they will accept the challenge for a national campaign around ONE coin for ONE positive act for ONE veteran at a time. Yes it is called the Carry the Challenge - ONE campaign and it has a really good chance to go viral - yes I used that word VIRAL :)
We have a short term subscription for IMDB and I need some volunteers to help get names and e-Mails addresses of managers etc. then permission to send the celeb types a CTC-ONE challenge package once they accept the challenge. Each ask will be the same, we have everything lined up and their only requirement is to record a simple 20 second or so cell phone video and follow it by doing ONE positive thing for ONE young veteran - oh and challenge another celeb to do the same. This whole campaign is like the bucket thing but we choose challenge coins - no one has to pay money they just help us change the dialogue around today's veterans from a predominately "negative" ONE to a "positive" ONE.
If we can get some celebs before we launch this veterans day we will have a good base before we manage a national social media campaign. Then we add real people with the celebs.
Most of the work is via the internet and the occasional phone calls. I can script it out if need be but I am sure people can work it out - it is VERY simple as campaigns go.
- People Skills
- Marketing & Communications (Mar/Com)
- Public Relations
- Market Research / Analysis
- Market Research
Good Match For
Requirements & Commitment
- Get ONE or ONE hundred celebs and you help.
- A passion to help today's young combat veterans succeed in civilian life...