Fall 2022 - Marketing/Advertising Internship Program

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To apply, please fill out online application at www.arshtcenter.org/internships

Background
As the focal point of performing arts activity in South Florida, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County serves as a showcase for the finest in established and developing performing arts programs. The Center is the foundation on which established resident organizations build their programs and extend their reach. The Center also serves as a laboratory, providing first class accessible facilities for smaller, emerging and developing organizations and for the Center’s own innovative productions and events.
The Center provides our diverse audiences with opportunities to share South Florida's many cultures, offering insights and understanding. As an educational resource, the Center broadens the horizons of our children and enhances our quality of life by offering a full range of cultural learning experiences.

Description
Interns can expect to be introduced to all facets of performing arts advertising including, but not limited to: media research, media buying, ad trafficking, social media property maintenance, radio / newspaper copy writing, editing, and promotional event support. They will work directly with Marketing Directors to assist with developing ideas and planning communication strategies for advertising campaigns. They will be exposed to the challenges and rewards of the creative process, as well as the challenging task of managing the responsibilities of supporting the advertising, promotion, e-commerce, creative, administrative and planning sector of the Arsht Center.

Responsibilities
The Marketing/Advertising intern will assist the Marketing Managers with:

• The advertising submission process: script and copy-writing for print, TV and radio ads, spot editing and drafting elements for in-house print designers, monitoring deadlines
• Drafting, implementing, and executing show marketing plans and budgets
• Compiling materials to prepare settlement documents to verify actuals of budget spending
• Reviewing and negotiating RFPs from prospective media/marketing vendors and partners, ensuring compliance with contractual agreements
• Maintaining wrap ROIs, post-campaign reports, attending select meetings
• Updating show summary reports and assisting with office tasks as needed
• Daily analysis of marketing and sales data
• Drafting and implementing social media campaigns