Public Relation

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Public Image Strategy

Public relations strategists will work with top executives in the organization to craft an overview of how the company wants to be perceived, and how it is going to project a positive image. This can involve focusing in on exactly the right message, and then deciding on the broad outlines of a campaign to disseminate that message.

Public relations professional will be responsable to arrange events to raise the profile of the organization or lend its brand and name to a charitable event that represents the philosophy of the company.

Talking with the media is a core function of public relations departments. take questions from public reporters , arrange for interviews with key individuals in the organization and write press releases to make the media aware of company events or achievements.

One emerging function of public relations is to maximize an organization’s positive use of social media to build its image. Managing a Twitter feed, a Facebook page and a YouTube channel are all vital ways to connect with possible new customers or stakeholders. Monitoring public comment about the organization on the Internet.

Handling necessary disastrous event that ruins its public image. The Public relations professional decide how the organization will repair the damage to its image, communicate how it is dealing with the problem and regain control of its message.