Digital Strategy Vounteer

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Ensaaf is the leading NGO working to redress gross human rights violation in India, with a special focus on Punjab. Ensaaf has documented thousands of disappearances and unlawful killings of men, women, and children perpetrated by India's security forces, and helped obtain the convictions of several officials. Their work has been recently covered in the The Hill, BBC, LA Times, and The Christian Science Monitor. Their 2014 short documentary, The Last Killing, which chronicles the struggle for justice of a police whistleblower, has won numerous awards, including best human rights short by Amnesty International. Ensaaf's major initiatives include completing documentation of "disappearances" among Punjab's 12,000 villages, establishing the first virtual site of conscience, and replicating its innovative strategy for redressing crimes against humanity throughout India. Ensaaf was launched with support from the Echoing Green Foundation and Harvard Law School.

Ensaaf is seeking two Digital Strategy Volunteers, who will be responsible for:

Social Media strategy and execution

● Create social media plan for all current platforms (Facebook, Twitter, Instagram, Vimeo,

Youtube)

● Create posts and oversee posts from other team members, promote new content

● Analyze performance toward digital goals on all platforms using native analytics tools

(i.e. Facebook Insights)

● Investigate other platforms and how Ensaaf may be able to utilize them

Digital Marketing / Advertising

● Manage all social media advertising, including running Facebook ads

● Manage Google Adwords Grant account to drive qualified traffic

● Work with other team members on email marketing strategy

Google Analytics reporting + maintenance

● Pull data for reporting as needed for various team members

● Update Google Analytics account (building new dashboards, new GA goals, new

segments, new custom reports) and Google Tag Manager account (new variables,

triggers) as needed

● Report on specific campaigns, such as Giving Tuesday, to inform marketing initiatives

Website Updates and ownership

● Update website (HTML, Wordpress, and Joomla) as needed

● Manage new content marketing initiative - collect and post content from team members