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Senior Advocacy Services

HICAP Counseling Session
A typical Health Insurance Counseling and Advocacy Medicare session involves looking at the book "Medicare and You" and answering questions about health care options over age 65.

We are seeking individuals who enjoy a challenge and are reliable, computer savvy, able to maintain confidentiality, have a caring attitude and the desire to make a difference.

Volunteers with the Medicare Health Insurance Counseling and Advocacy Program make a difference and are a trusted and respected source of information for Medicare beneficiaries throughout the 6 local counties we serve.

Medicare Health Insurance Counseling North Bay serves Napa, Solano, Marin, Sonoma, Lake and Mendocino counties. Volunteers will be trained at a location in your county and will be assigned a mentor to assist in any way possible to make your volunteer experience a valuable one.

HICAP is a non-profit program and does not sell or endorse any insurance products or companies. Medicare beneficiaries can be assured that volunteers are impartial and will assist them in understanding their benefits so they can make informed health insurance decisions.

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About Senior Advocacy Services


1129 Industrial Ave. Suite 201, Petaluma, CA 94952, US

Mission Statement

Senior Advocacy Services provides services and resources that address the challenges of aging. All of us at Senior Advocacy Services are proud to celebrate years of service to older adults in communities throughout the North Bay region. Thousands of seniors and others benefit from the Long Term Care Ombudsman, Elder Justice Initiative and Medicare Health Insurance Counseling and Advocacy Program. Our staff and volunteers continue this legacy by providing quality services that inform, protect and care for each individual.


We are one agency with 3 programs: Ombudsman, HICAP and the Elder Justice Initiative.

Ombudsmen are state certified individuals who resolve the problems of residents of nursing homes and residential care facilities for the elderly. They provide an avenue for conflict resolution that may be otherwise unavailable to elderly residents who are victims of neglect and abuse. Ombudsmen representatives strive to ensure dignity, choice and quality of life for all individuals in long term care. Ombudsmen are a vital component of long term care services. They provide a voice for vulnerable seniors who may feel overwhelmed, fearful or ashamed to communicate problems of abuse and neglect, be it physical, sexual, emotional, verbal or financial.

HICAP, the Health Insurance Counseling and Advocacy Program, was established by the California Department of Aging in 1984. The program is designed to provide Medicare beneficiaries and persons 60 years of age and older with assistance in dealing with Medicare, HMOs, long-term care insurance, and other health insurance issues. Senior Advocacy Services - HICAP office assists people living or moving to Lake, Mendocino, Marin, Napa, Solano, and Sonoma Counties.

The Elder Justice Initiative strives to ensure seniors are safe and supported in Sonoma County with dignity, honor and respect. The Elder Justice Coalition is a collaboration of Sonoma County organizations unified in the common goal of elder justice.

People with Disabilities


We'll work with your schedule.


1129 Industrial Ave Ste. 201Petaluma, CA 94954


  • Problem Solving
  • Networking
  • English as a Secondary Language (ESL)
  • Verbal / Written Communication


  • People 55+
  • Group


  • Driver's License Needed
  • Background Check
  • Orientation or Training
  • 40 hours per year (10-12 hours per month set days, time and location); 2 months training; 12-15 hours internship; 12 CEUs per year
  • Seeking retirees looking for a meaningful volunteer opportunity.

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