Making Strides Urban Model Publicity & Social Media Lead

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Making Strides Urban Model Publicity & Social Media Lead Position Summary

The Publicity & Social Medial Lead works with the Making Strides staff partner to promote Making Strides through social media and through agreed upon media resources. The Publicity and Social Media Lead is responsible for increasing the public’s perception, awareness, and understanding of the Making Strides movement and how money raised through Making Strides Against Breast Cancer supports the American Cancer Society’s lifesaving programs, services, and initiatives.

Responsibilities

• Engage participants and teams through the Making Strides event Facebook, Twitter and Instagram pages.
• Share approved mission and fundraising messaging through social media.
• Promote team and event fundraisers on social media.
• Utilize the Brand Toolkit to ensure that all content adheres to the American Cancer Society’s branding standards
• Work in partnership with the event staff partner and other appropriate Society staff to promote MSABC through media relations efforts including but not limited to press releases, articles, calendar announcements, letters to the editor and print coverage.
• Provide opportunities for Event Leadership, Team Leaders, survivors, participants, and volunteers to share stories.
• Utilize social media to run engagement, recruitment, or retention challenges
• Ensure all top teams and sponsors are properly recognized for their fundraising efforts through social media.

Requirements

• Individuals in this role are an online voice and connector to the community’s Making Strides event. They are comfortable in using a variety of traditional media and social media platforms. Individuals in this role will be able to implement a social media strategy. Additionally, they will be familiar with or willing to learn how to utilize the resources and tools available to promote the event.